Trelawear (Trela is Alert spelled backwards) began as my passion project aimed at solving an issue that hit close to home when my mom refused to wear a generic PERS device and said, "Mara you've been in the jewelry business over 25 years, can't you make me something beautiful to wear in case of an emergency?" As a seasoned fashion and jewelry executive, I knew I had the expertise and drive to make this happen.
I have spent the past 3 1/2 years crafting a product I would be proud to share with my family and friends. To honor my family members that inspired Trelawear, I named the cushion-shaped pendant Sally, after my mom; and the round-shaped pendant Bella, after my favorite aunt.
The first fashionable PERS accessory.
Trelawear is the first attractive discreet personal emergency response system (PERS) accessory. After signing up for a monitoring system and plan, with the push of a button on the back of the pendant, you’ll be connected to a U.S. based safety consultant who will know Who you Are, Where you Are and All your Emergency Contacts! Our goal is for women to maintain an independent lifestyle by providing Safety and Style.
Utilizing the latest technologies in mobile device and jewelry design, Trelawear is beautiful fashion jewelry, not just a PERS device. Women no longer have to choose between safety and style.
Trelawear first began shipping their devices in 2019 to leading B2B PERS distribution partners including Medical Guardian, Connect America, Bay Alarm & Mobile Help.
On trend fashion
Trelawear pendants feature hand-cut faceted resin stones available in four different colors in two of the most popular pendant shapes: cushion or round. The pendant case and chain necklace are offered in rhodium colored or 12k yellow gold micron finishes. All pendants and chains are made of brass, are nickel safe and hypo allergenic.
Designed and crafted by fashion experts
Trelawear was founded and designed by executives from the jewelry, and fashion industries. The jewelry is crafted by renowned overseas jewelry manufacturers who produce jewelry collections for some of the biggest brands in the world, including Coach and Givenchy.
Partnered with the best
Trelawear partnered with MobileHelp, one of America’s leading providers of emergency response and health management technology. Each Trelawear necklace pairs remotely with a MobileHelp medical alert system to provide 24/7 emergency help through a home and/or mobile base station with accompanying monitoring service.
Trelawear utilizes the latest FCC-certified RFID & GPS technology designed by the leading engineers within the PERS industry.
Mara Perlmutter, Founder & CEO
With 30+ years experience, beginning as a buyer for Saks Fifth Avenue to Group President at Jones Jewelry Group, Mara is a leader and expert in the design, development, and distribution of luxury and contemporary fashion jewelry accessories. She has led merchandising, marketing and design for global brands including Givenchy, Anne Klein, French Connection, Laundry by Shelli Segal, Judith Jack, 9West, Isaac Mizrahi and Christian Siriano. Based upon her vast experience Mara inspired the designs and development of the Trelawear collection.