This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.trelawear.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS- For Residents outside of the US, Trelawear devices are not currently available.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
YOUR CALIFORNIA PRIVACY ACT
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask Us for a notice describing what categories of Personal Information We share with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If You are a California resident and would like a copy of this notice, please submit a written request to the following address: privacy@mobilehelp.com. Please allow thirty (30) calendar days for a response.
California Privacy Rights. We collect various types of Personal Information about You as described in this Policy. Under California law, including the California Consumer Privacy Act (“CCPA”), Our customers who are residents of California may request certain information about Our disclosure of Personal Information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please contact us at info@trelawear.com
You have specific rights under the CCPA, including:
- The Right to Opt Out of a sale of Personal Information to third-parties. As stated in Section 3.1, We do not sell Your Personal Information. If this Policy ever changes, we will amend this Privacy Policy to include instructions and a link to the “Do Not Sell My Personal Information” section in Our Privacy Policy; and
- The Right To Be Forgotten. For information on how we will delete your information, please request to be “Forgotten” using the links in Section 7.0.
- The Right to Know. We disclose to You, at or before the point of collection, in this Privacy Policy, the following: The categories of personal information to be collected about You and the purposes for which the information will be used; and, the categories of Your Personal Information that were actually collected in the preceding twelve (12) months and sold or disclosed for business purposes in the preceding twelve (12) months.
Specifically, We collect the following types of Personal Information:
1. Name, address, personal identifier, IP address, email address, account name.
2. Personal Information under California’s records destruction law (Cal. Civ. Code § 1798.80(e)), which additionally includes signature, physical characteristics or description, telephone number, insurance policy number, education, employment, employment history, or financial account information.
3. Characteristics of protected classifications under California or federal law.
4. Biometric information.
5. Internet or other electronic network activity, such as browsing history, search history, and information regarding a consumer’s interaction with a website, application, or advertisement.
6. Geolocation data.
7. Audio, electronic, visual, thermal, olfactory, or similar information.
8. Education information that is not publicly available personally identifiable information, as defined in the Family Educational Rights and Privacy Act (20 USC § 1232(g), 34 CFR Part 99).
Inferences drawn from any of the information listed above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
If you choose to exercise your rights under the CCPA, We will not discriminate against You in any way. We will not:
- Deny goods or services to You;
- Charge You a different price for Our goods and services including through the use of discounts or other benefits;
- Impose penalties on You, including providing You with a different level of quality or service; and,
- Suggest to You that You will receive a different price or rate or different level of quality of goods or services.
In addition, please note the following:
(a) Users can visit Our Website anonymously;
(b) We have provided a link to this Privacy Policy on Our home page, or at a minimum, on the first significant page after entering Our Website;
(c) Our Privacy Policy link includes the word “Privacy” and can be easily found on the page specified above;
(d) Users will be notified of any privacy policy changes on Our Privacy Policy page;
(e) Users are able to change their Personal Information by emailing Us or by calling Us;
(f) We take reasonable steps to honor “do-not-track” signals and do-not-track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place, but some features of our website may not function correctly if you have elected to use your “do-not-track” mechanism; and
(g) We allow the collection of Users' behavioral tracking (but not Personal Information) by third parties. We do not authorize the collection of Personal Information on the Website by third parties.
DISCLOSURE FOR LEGAL PURPOSES
You hereby authorize Us to disclose any of Your Personal Information pursuant to judicial and administrative proceedings and to law enforcement or government agencies if We believe the disclosure is necessary or appropriate. You also authorize Us to disclose Personal Information if We believe the disclosure is necessary or appropriate in the event of an investigation of improper or illegal conduct in connection with the Website, such as fraud, misrepresentation, intellectual property infringement, or other activity that may put Us at risk for liability.
HIPAA COMPLIANCE STATEMENT
The Health Insurance Portability and Accountability Act (“HIPAA”) sets forth privacy and security standards for any entity that uses or discloses protected health information. For information on HIPAA, visit the U.S. Department of Health and Human Services Website at www.hhs.gov.
HIPAA compliance is an organization-wide obligation requiring procedural standards and business practices that protect the privacy and security of patient/client information. As part of these obligations, the business must ensure it only utilizes software that has adequate safeguards to protect patient/client information. Our system incorporates such technological and procedural safeguards, as detailed below.
We employ the following technological safeguards to facilitate compliance with HIPAA: patient/client information is transferred using 168-bit SSL encryption; accounts require secure login with minimum password length enforcement; the production environment is protected by stand-alone firewalls with access limited to authorized personnel via encrypted channels; and, offsite backups are made daily and stored in an encrypted state. Further, We require all personnel with access to patient/client information to be trained in the privacy requirements of HIPAA. We do not share, sell, disclose or provide patient/client information to third parties unless required by law.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
The Site is not intended for individuals under the age of 13.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at questions@trelawear.com or by mail using the details provided below:
Trelawear Inc., 105 Sebonac Inlet Rd, Southampton, NY 11968 United States
